Topic: 1957 Evinrude color combination – Antique Outboard Motor Club,Inc

This topic has 8 replies, 6 voices, and was last updated 5 years ago by aquasonic.

Viewing 9 posts - 1 through 9 (of 9 total)

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December 29, 2019 at 11:58 am #190185
bob-d
Participant
US Member
Saw a 57 catalog the other day, and on the last page they showed a cutaway motor with the cowl painted in this black, blue, white combination. It even has different decals. Is this just the graphic design department getting creative with a preproduction idea, or has anyone ever saw one?
Bob D
December 29, 2019 at 12:25 pm #190189
lindy46
Participant
Did you see the actual ad or a digital image? Colors in a digital image are sometimes not true. Correct colors for that motor are polychromatic blue, charcoal gray and aqua white. That sure doesn’t look anything like polychromatic blue which is much lighter. I guess charcoal gray could look almost black in a magazine image or digital image.
December 29, 2019 at 12:41 pm #190190
bob-d
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US Member
It was a digital image, but in other parts of the catalog the colors that I’m used to seeing were represented OK. The other thing that was unusual, was the Evinrude script in white on the top part of the cowl. For 57, I believe they were located on the white painted section.
Bob D
December 29, 2019 at 12:49 pm #190191
wbeaton
Participant
Canada Member
The colours are a little off, but it looks generally correct for an electric start Evinrude. The front of the cowl is cut away, which removes much of the white. I think that makes it look odd.

Wayne
Upper Canada Chapter

uccaomci.com
December 29, 2019 at 12:50 pm #190192
bob-d
Participant
US Member
Ok, I think figured it out. It’s a picture of a standard 35HP electric start version. Not the Lark.
They cut off the medallion to show the cutaway. That gave it the unusual Darth Vader look.
Bob D
December 29, 2019 at 12:52 pm #190195
bob-d
Participant
US Member
Just what Wayne said.
Bob D
December 30, 2019 at 8:48 pm #190298
garry-in-michigan
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Lifetime Member
The seasonal brochures often go to the printer before the motor design is finalized. The cutaways for the spring Boat Show are done on Engineering prototypes. Production models may be different. Later advertisements are usually more accurate.
December 31, 2019 at 12:15 pm #190335
labrador-guy
Participant
US Member
What Gary said is right on for the manual start. Electric start has a chrome molding above the Evinrude decal. In the spot where Evinrude decal is on the manual start it has “electric starting”. (Clear as mud?) Check out my avatar

dale
December 31, 2019 at 2:56 pm #190339
aquasonic
Participant
US Member
“The seasonal brochures often go to the printer before the motor design is finalized. The cutaways for the spring Boat Show are done on Engineering prototypes. Production models may be different. Later advertisements are usually more accurate”

Thanks Garry. That explains why the 1955 Evinrude print ad has motors with blue props instead of dull aluminum color.
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