I figured it out once I posted that and then found out the new spark plug I bought is crap compared to the 30 yr plug that came with it. Going to clean up threads and install here shortly and let er rip.
Bright blue spark, trying priming with anything under the sun that burns and still nothing. It’s spitting out a lot of black from exhaust since I have the lower unit pulled off.
The champion and the Ngk plugs are different for sure. Champion looks closer to the old plug that came off of it. Funny thing is that the original plug, "ac" brand, still fires bright blue