Home › Forum › Ask A Member › MERCURY HISTORY (were it started)
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March 11, 2017 at 4:00 pm #6513
Imagine if you will, the date is early January 1940 and you are in a car an old Plymouth business coupe, souped-up with a bigger engine by its owner and you are heading east out of Cedarburg , Wisconsin toward New York City. The Driver of the car Elmer Kiekhaefer, his father Arnold Kiekhaefer and Kiekhaefer Corporation Sales manager Merlyn Culver are sitting side by side in the front seat and in the back seat and trunk are the new “Mercury outboards” that will be unveiled at the
New York Motor Boat Show at Grand Central Palace in New York.
The new Mercury outboard motors introduced at this show are the K1, K2, K3, K4, & K5 The Kiekhaefer Corporation received orders at the New York Boat Show for 16,000 Mercury outboards and the rest is history with only one problem? The Flambeau outboard motor company was trying buy – out the Kiekhaefer Corp from investors for the sum of $37.500 Elmer (Carl) Kiekhaefer had to fly home to Cedarburg in a Ford Tri-Motor plane to try and save his company from corporate take-over.December 29, 2017 at 8:18 pm #69079quote Fifty20ne:Imagine if you will, the date is early January 1940 and you are in a car an old Plymouth business coupe, souped-up with a bigger engine by its owner and you are heading east out of Cedarburg , Wisconsin toward New York City. The Driver of the car Elmer Kiekhaefer, his father Arnold Kiekhaefer and Kiekhaefer Corporation Sales manager Merlyn Culver are sitting side by side in the front seat and in the back seat and trunk are the new “Mercury outboards” that will be unveiled at the
New York Motor Boat Show at Grand Central Palace in New York.
The new Mercury outboard motors introduced at this show are the K1, K2, K3, K4, & K5 The Kiekhaefer Corporation received orders at the New York Boat Show for 16,000 Mercury outboards and the rest is history with only one problem? The Flambeau outboard motor company was trying buy – out the Kiekhaefer Corp from investors for the sum of $37.500 Elmer (Carl) Kiekhaefer had to fly home to Cedarburg in a Ford Tri-Motor plane to try and save his company from corporate take-over.December 29, 2017 at 10:43 pm #69086That was after he bought an old barn for another business and found Thor outboards inside and got them running better and fulfilled the order to Montgomery ward. Then developed the mercury outboards at the same time.
December 30, 2017 at 2:29 am #69094I’ve read ‘Iron Fist’ twice now and may give it a third reading this winter.
It is a great read!
My favorite character is Charlie.
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